Publishers must ensure that any of their Publisher Content which includes advertising or promotional Content complies with this Advertising Policy.
When we refer to advertising or promotional Content, this includes:
This Advertising Policy applies to all Publisher Content, including Videos, the title of Videos, any description and cover image associated with a Video, Live Chat messages of Publishers and a Publisher’s Channel name(s) and cover images.
If when you upload or stream a Video and you geo-block the territories in which the Video can be viewed, the Video (and your other Publisher Content which will be visible with it) must comply with applicable laws relating to advertising and marketing in the territories in which you choose to publish it. If you do not use our geo-blocking functionality, you must ensure that the Video (and your other Publisher Content which will be visible with it) complies with the law in all territories in which Recast is available from time to time (see list of current territories here).
Regardless of where you choose to publish your Videos to, Recast requires you to comply, as a minimum, with all of the rules set out below, even if these are not requirements in a particular territory in which the Video will be available.
If you use the Platform for advertising or promotional purposes, in addition to complying with any applicable laws in the territories in which your Publisher Content will be available, you must comply with the following rules:
Advertising laws and regulation around the world generally require advertising and promotional content to be clearly disclosed as such. It is your responsibility to comply with these laws, but we allow you to automatically add a disclosure to your Videos by using the relevant functionality when you upload a Video.
We recommend that you use this functionality if your Video is, or includes, any of the advertising or promotional Content described above.
The disclosure we automatically add when you use this functionality may be translated from English so that Users watching your Videos see this disclosure in the language selected by them (or set by their device or location). We do not guarantee that this disclosure will comply with all requirements in respect of disclosing advertising around the world.
It is always your responsibly to comply with the law, but by way of general guidance, if a Video is genuine editorial content which has no commercial intent it is unlikely that a disclosure will be required, even it is does include some incidental advertising. For example, unless the Video has been paid for or requested by a brand, is part of a contractual obligation to the brand, or is designed specifically to promote one or more brand, a disclosure is unlikely to be needed even if:
Likewise, if a Video only includes prop placement, a disclosure may not be required. Prop placement is the term used (in the UK) when a brand provides a product for inclusion in, for example, a film or tv programme, for editorial purposes but there is no obligation to include it and no other payment or incentive (e.g. sponsorship fees) is provided in return for its inclusion. For example, if a historic car is provided to you as a favour because your Video needs to feature this for editorial reasons, but the person/entity loaning it to you receives nothing from you, and you are not obliged to use the car in the Video, this may qualify as prop placement.
ADVERTISING LAW AND REGULATION IS COMPLEX. THE GUIDANCE IN THIS ADVERTISING POLICY IS NOT LEGAL ADVICE. WE RECOMMEND YOU TAKE LEGAL ADVICE TO ENSURE COMPLIANCE.