Recast breaks into entertainment by joining Cuppy’s UK Tour as official broadcast partner

October 10, 2023
  • Recast and Cuppy join forces to broadcast exclusive content on the revolutionary subscription-free streaming platform
  • The sponsorship package includes behind-the-scenes content streamed exclusively on Recast from Cuppy’s upcoming UK student tour – Recast Presents The Cuppy College Tour – kicking off in London this Friday 23rd September  
  • Following the tour, Cuppy’s Recast Channel will feature exclusive access to an original new interview series with Cuppy’s own inner circle, with some very exciting guests to be announced in the coming weeks
  • New Recast Channel to provide Cuppy’s millions of fans with more access and more choice to the content they want, when they want, using the platform’s unique microtransaction model    

Recast – the revolutionary subscription-free streaming platform – is expanding beyond sport and breaking into entertainment, with the arrival of Cuppy, the world-renowned DJ and host of BBC1Xtra’s Sunday Breakfast Show.

The new sponsorship package sees Recast join Cuppy on her upcoming nationwide student tour as official broadcast partner, opening up this affordable, flexible platform to fans across the globe, re-setting what it means to stream and allowing Cuppy to generate new revenue from her own content.

‘Recast Presents The Cuppy College Tour’ – will see the Nigerian superstar travel the country in a pink Cuppy’s College Tour bus, generating behind-the-scenes content as she goes. Cuppy’s Recast Channel will give fans unprecedented access to her life on tour, as she visits campuses across the country – including London, Liverpool, Bristol, Bath, York and Loughborough – starting in London on Friday 23rd September and running through until the end of October.  

Following the tour, Cuppy will continue to produce regular content for her Recast Channel, including an exclusive weekly show of intimate chats with her closest friends from the worlds of sport, music & TV.  

Andy Meikle, Founder and CEO of Recast, said: “Our move into entertainment  kick-starts an exciting new chapter for Recast. While we continue to improve access to content across the world of sport, this announcement demonstrates our platform’s potential to revolutionise what it means to stream, for any industry and any content creator.

“Not only can fans enjoy exclusive content from one of the globe’s premier DJs, they can do so in a way that is affordable, fair and without barriers, through the use of Recast’s microtransaction platform – in the knowledge that they are directly supporting the earnings of the artist they love, not the platform provider.”

Cuppy comments on her arrival on to Recast: I’m so excited to team up with Recast to give my fans more insight and access to my world than ever before! We’re hitting the road today on my UK student tour and Cupcakes across the globe can follow all our adventures on my pink Cuppy’s College Tour bus exclusively on Recast – watch out for some very special guests en route!”

Joining Recast is simple and free. Everything on Recast is priced in Cast Credits, with one Cast Credit valued at 1p and content being priced from just 1 Credit per minute. Fans can buy Credits as well as earn them in-platform by watching ads, sharing content, or inviting friends to join. Recast’s unique subscription-free microtransaction model keeps content accessible and affordable.

Cuppy’s Recast Channel is available via

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